Trump Taj Mahal‘s fate seesaws by the day, if not the hour. According to the New York Post, Unite-Here Local 54 “got pretty much what it wanted” from Carl Icahn and “all work rules” will be reinstated. Icahn did persuade Local 54’s Robert McDevitt to put pension payments into a Taj-only fund, the one significant concession made by the union, other than the abandonment of its bankruptcy-court appeal. Gov. Chris Christie (R) and his gaming-industry liaison, Jon Hanson, were credited with bringing all parties together. According to the union, Trump Entertainment Resorts CEO Robert Griffin put his signature on the pact … and then Icahn got cold feet.
The mogul promises this won’t be the Taj’s doom. He’s ponied up $20 million, writing, “Even though I believe that Atlantic City will be great again someday, many people would still argue that it would be a better financial decision for me to let the Taj close. But I cannot be so callous as to let 3,000 hardworking people lose their jobs.” McDevitt’s reaction was, “We and everybody else thought we could start moving Atlantic City forward, but it is unfortunate that one person could put the brakes on all that.” Griffin is uncharacteristically keeping mum. Icahn had stark words for TER, calling it “one of the most distressed companies I have ever come across in my 50+ years of investing.” (The harshest words he had for the union were “questionable decision-making.”)
McDevitt needs a ‘win’ badly on this one. If not, the March contract talks with four other casinos — including Borgata — might devolve into a question of how many give-backs Unite-Here was going to make. Also, the accord would pave the way for Icahn to take control of the Taj and, we sincerely hope, clean house in upper management. A dose of Tropicana Casino & Resort CEO Tony Rodio (right) would seem to be just what the doctor ordered. (Problem One: What to do with eyesore Trump Plaza?) The entry of Icahn and exit of Marc Lasry‘s ownership group would finally make it possible to take the discredited Trump moniker off the casino. When the worst-performing casino in Atlantic City is the one with The Donald’s name on it, it’s fair to say that different brand equity is in order.
Icahn concessions to Unite-Here would give state Senate President Steve Sweeney (D) political cover to gift-wrap Uncle Carl a $150 million package of tax breaks. However, Santa Sweeney may be setting a dangerous (to him) precedent, as now every other casino in Atlantic City will have darn good reason to demand, “Me too!” Heck, I wouldn’t be surprised to see Glenn Straub leading the protest march, given his colossally costly plans for Revel. OK, that deal hasn’t closed yet, but it looks like it’s only a matter of time.
* Things could get very interesting at Sam Nazarian‘s Nevada Gaming Commission hearing if Derrick “Smokey” Armstrong shows up to testify, as he threatens to do.
Uncle Carl sounds like he is holding it all up here for minimal reason; although, Bob McDevitt is a blow-hard with questionable leadership skills who has done nothing to en-rich his union.
Rodio taking over the Taj can not come quick enough! Take the TRUMP name off of it and get back to business. “The Taj” is still a great brand in the business and a relevant resort as well. Every day it lingers in the courts and the press deals another blow to its business.
I have told some members of the community that the best thing for Trump Plaza would be to knock down the East Tower (not the entire facility) to expand The Walk to the boardwalk. Try and lure a national hotel brand to the city to operate the Plaza as a non-casino. The city still needs room inventory in order to grow its convention business. Renovate the former casino floor into additional convention space.
Everyone left standing wins!
I agree with American Gaming Guru. Nobody in my inner circle refers to “The Taj” as “Trump” anything. It served a purpose in the market place. Can that be restored?
I think that Icahn has a buyer in mind for the Trump Plaza property. My guess is the Meruelo Group that wanted to purchase it last year. Icahn purchased the Coking House earlier this year. There’s been rumors that the Hard Rock/Seminole tribe still have interest in AC at the right price.